Company Established
Hangzhou Talent New Materials Technology Co., Ltd. and its affiliated company, Hangzhou Talent Decorative Paper Co., Ltd., were founded in December 1997. They are among the earliest companies in China to use water-based inks and specialize in the production of high-end decorative paper and composite 3D technology wrapping paper. The original factory is located in the Hangzhou Lin'an Economic Development Zone, covering a total area of 15,075 square meters. The company has the right for self-managed foreign trade export, over 100 national patent rights, and the right to use international FSC forest certification. We currently operate twelve fully automatic gravure printing lines, including six with a width of 2200mm and six with a width of 1350mm, with an annual production capacity exceeding 10,000 tons. We own over 2,000 sets of printing rollers, offering nearly 8,000 patterns and varieties. They have put into production more than 5,000 wide-width varieties to meet the demands of both domestic and international markets.
The products include wood grain decorative printed paper, marble decorative printed paper, solid color decorative printed paper, and pearlescent plain printing decorative paper series, as well as high-end environmentally friendly 3D technology paper for decoration, which are widely used in flooring, furniture panels, fire-resistant panels, etc. Among them, furniture panel paper and solid color decorative printed paper hold a considerable market share domestically.
In 2023, construction commenced in Linglong Development Zone, Lin'an, Hangzhou, with an expected completion and delivery by the end of 2024. The total investment for the project is 250 million CNY, covering nearly 30 acres of land and a building area of over 50,000 square meters.
For over two decades, Talent has been dedicated to a people-oriented, technology-driven, and integrity-based approach to business, earning an excellent reputation within the industry. Every member of the Talent team shares a common dream—to establish one of the world's most renowned decorative paper brands. The company is committed to a vision of "Quality First, Customers Foremost" and follows the principles of "Integrity as the foundation, technology advancement as the guide, quality as the essence, and customer satisfaction as the goal.

’We have passed FSC certification, please rest assured of our products.’
